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Rimmel London's New Makeup Claims To Make Us More 'Instagrammable': But Do We Really Need It"

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Rimmel London's New Makeup Claims To Make Us More 'Instagrammable': But Do We Really Need It" Rimmel London's New Makeup Claims To Make Us More 'Instagrammable': But Do We Really Need It"

Rimmel London's New Makeup Claims To Make Us More 'Instagrammable': But Do We Really Need It"






 It's undeniable that over the last five years that we've collectively become just a smidge obsessed with Instagram. Not just a phenomenon that's engrossed digital natives or those that live their lives online, but the #insta culture has spread far and wide with even the eldest generations getting in on the action. With the obsession of pictorial snippets and inspirational imagery, it's lead to the growth of the selfie; at any given opportunity we're all taking snapshots of ourselves and documenting every inch of our lives for the enjoyment of others, so it's no surprise that many of us are becoming increasingly concerned about chasing that ideal of perfection and using every tool at our disposal to do so. Personally I find it worrying to see my feed increasingly edited, airbrushed and manipulated so the beautiful women I wish I looked like aren't even real (so much so that when I've bumped into them in real life I honestly didn't recognise them,) but I do completely understand the pressure we're all under to be the most #instaperfect we can be.

Over the last few years brands have been quick to jump on the bandwagon of our adoration for such a platform (although with the algorithm the way it is I can honestly say I'm falling out of love with it,) providing us with products that help us look more instagrammable or flatter the skin when faced with the unforgiving forward-facing iPhone camera. First up there was the Too Faced 'Selfie Powder Palette' which included three shades that helped to 'enhance your photos', then Primark created their very own 'Insta Girl' collection that contained blue particles to reflect the light and now Rimmel have launched a collection of products that appeals to our inner selfie-addict: including #Insta Duo Contour Sticks, Conceal & Contour palettes, Fix & Go setting spray and Fix & Matte powder, the collection aims to keep us looking perfectly photogenic all day long.

Although Rimmel don't explicitly say these products are to make you look 'selfie ready' or are designed to enhance your photos, the implication is definitely there. The range includes a contouring and highlighting stick to make the most of those cheekbones, a powder to rid you of any shine, a colour correcting and concealer palette to ensure your skin is flawless and a fixing spray to keep it all in place for as long as possible. When I first saw the range I was intrigued and excited (I've never been able to resist Rimmel,) but the more I thought about it the more I felt a touch uncomfortable: why does everything have to be about looking perfect and achieving that flawless selfie" Makeup should be fun, yes, practical, yes, provide us with confidence, yes; but make us feel insecure about every little imperfection and encourage us to 'fix' them all before we take a selfie" Not so much.

I'm well aware of how cruel other women can be at pointing out every minor imperfection (I've lost count of how many rude comments I've h...


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Fuente de la noticia: londonbeautyqueen
Fecha de publicación: 15-06-2017 21:52
visto: 16

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